The UK's Competition and Markets Authority has introduced new measures to address Google's over 90% market share in search services, aiming to foster fairer competition.

The UK’s CMA has imposed new conduct requirements on Google search, letting publishers opt out of AI training and mandating fair ranking and choice screens.

June 3 : Britain's competition regulator said on Wednesday it has imposed new conduct requirements on Google's search services, including allowing publishers to opt out of…

UK's CMA mandates Google to let publishers control AI-generated summaries, enhancing their negotiating power over content usage.