Skip to Content News Archives Economy Energy Oil & Gas Renewables Electric Vehicles Mining Commodities Agriculture Real Estate Mortgages Mortgage Rates Finance Banking Insurance Fintech Cryptocurrency Work Wealth Smart Money Wealth Management Investor Personal Finance Family Finance Retirement Taxes High Net Worth FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials More Innovation Information Technology FP500 Podcasts Small Business Lives Told Tails Told Shopping Financial Post Store Obituaries Place a Notice Advertising Advertising With Us Advertising Solutions Postmedia Ad Manager Sponsorship Requests Classifieds Place a Classifieds ad Working Profile Settings My Subscriptions Saved Articles My Offers Newsletters Customer Service FAQ News Economy Energy Mining Real Estate Finance Work Wealth Investor FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials HomeInnovationGoogle ordered to make changes to AI search summaries by U.K.As part of the decision, Google must publish how search content is used by its generative AI and attribute content clearlyAuthor of the article:Last updated 4 hours ago You can save this article by registering for free here. Or sign-in if you have an account.Google will immediately begin testing new changes to allow “a subset of website owners” in the U.K. to manage how their links and content appear in generative AI search features. Photo by Gabby Jones/BloombergAlphabet Inc.’s Google must make changes to its artificial intelligence generated search summaries after the United Kingdom’s antitrust watchdog ordered it to give publishers more control over how their content is used.Subscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.Subscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountorThe Competition and Markets Authority said that the “world first” move against Google would give publishers the chance to block their content from being used to power AI features in search.“This will put publishers, like news organizations, in a stronger position to negotiate content deals with Google,” the CMA said on Wednesday.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againThe decision comes as Google faces increasing challenges to its search business from AI chatbots, including OpenAI’s ChatGPT, that are rapidly changing how users engage with digital content.In response, Google is pushing its Gemini app and rapidly overhauling its famous search engine, integrating AI agents into a variety of queries.The CMA will “actively monitor” the changes announced by Google last month, the watchdog said in its decision. “We will be announcing further action in relation to Google’s search business in the coming weeks,” the CMA’s chief executive Sarah Cardell said in a statement.Google must also allow publishers to control the use of their content for training AI services and must not retaliate against publishers that use those controls, according to the CMA’s decision.Google has nine months to implement all the changes imposed by the CMA.Google will immediately begin testing new changes to allow “a subset of website owners” in the U.K. to manage how their links and content appear in generative AI search features before rolling them out globally, Mrinalini Loew, general manager at Google Search Ecosystem, said in response.“We’re also actively listening to feedback from publishers and creators, and engaging with regulators like the U.K.’s Competition and Markets Authority to ensure website owners have the right tools as user preferences evolve,” Loew said in a blog post.The conduct requirements follow the CMA’s decision to designate Google with having so-called strategic market status in search and online advertising business, which gave the watchdog power to demand information and conduct change. The designation does not mean the company acted anti-competitively.As part of the decision, Google must also publish how search content is used by its generative AI, provide publishers with metrics on user engagement with their content in generative AI features and attribute that content clearly.—With assistance from Mark Bergen. Join the Conversation This website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.