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GOOGLE. The Google logo is pictured at the entrance to the Google offices in London, Britain January 18, 2019.

Hannah McKay/Reuters

Google accounts for more than 90% of UK queries and the Competition and Markets Authority says it wants to give publishers more control over how their content is used

Britain has imposed new conduct requirements on Google’s search services, including allowing publishers to stop their content being used to power the US tech giant’s AI features, as the watchdog ramps up its oversight.