Google accounts for more than 90% of UK queries and the Competition and Markets Authority says it wants to give publishers more control over how their content is used

The UK’s CMA has imposed new conduct requirements on Google search, letting publishers opt out of AI training and mandating fair ranking and choice screens.

Google accounts for more than 90% of UK queries, and the regulator had been consulting on the matter to ensure effective competition.

UK's CMA mandates Google to let publishers control AI-generated summaries, enhancing their negotiating power over content usage.