Publishers in Great Britain will now have stronger protections on their intellectual property from Google's AI Overviews, thanks to a rule.

The UK’s CMA has imposed new conduct requirements on Google search, letting publishers opt out of AI training and mandating fair ranking and choice screens.

Google will have to give publishers control of how their content is used both in AI overviews and when “fine-tuning” its AI models.

UK's CMA mandates Google to let publishers control AI-generated summaries, enhancing their negotiating power over content usage.