Great Britain created a new rule that gives media companies more power to protect their intellectual property against Google's AI Overviews. File Photo by John Angelillo/UPI | License Photo
June 3 (UPI) -- Publishers in Britain will now have stronger negotiating power to protect their intellectual property from Google's AI Overviews, thanks to a rule by the government's Competition and Markets Authority.
Google will also be required to ensure that content generated by artificial intelligence is properly attributed with clear links in its content.
The rule comes after the CMA's decision to designate Google with strategic market status in general search services. The designation allows the CMA to introduce targeted rules, known as conduct requirements, for Google's search activities if proportionate for the purposes of ensuring fair dealing, open choices or trust and transparency, the CMA said in a press release.
Media companies have complained of a drop in clicks, which leads to a loss of revenue, since Google created its AI overviews at the top of its search page, The Guardian reported. People tend to read the summaries instead of clicking on the media websites.
