Con una mossa inedita a livello mondiale, la Competition and Markets Authority (Cma) britannica ha imposto il diritto all’opt-out da Google AI, il motore di ricerca guidato dall’intelligenza artificiale sviluppato dal gruppo Usa.

The UK’s CMA has imposed new conduct requirements on Google search, letting publishers opt out of AI training and mandating fair ranking and choice screens.

Google will have to give publishers control of how their content is used both in AI overviews and when “fine-tuning” its AI models.