Reports of the sale made waves online this week among fans of Everlane, who saw the sale to Shein as a reversal of the brand's commitment to climate goals and ethical manufacturing. Everlane CEO Alfred Chang said in a statement his company would remain independent and committed to sustainability and quality.

Il colosso cinese sarebbe pronto a versare circa 100 milioni di dollari

Il colosso Shein compra il marchio Everlane: il gigante dell’ultra fast fashion ora vuole anche sembrare sostenibile.