Everlane, a retailer known for sustainable clothing, is reportedly being sold to fast-fashion giant Shein for $100 million.
Loyal customers feel betrayed because Shein is accused of poor labor practices and environmental harm, contradicting Everlane's professed values.
The acquisition could signal that even brands built on ethical values eventually fold into fast fashion's system.
AI-generated summary was reviewed by a CNN editor.
Everlane, a company that promised shoppers affordable and ethically defensible clothing, may be over as customers have known it.
