Chinese fast-fashion juggernaut Shein to buy eco-friendly Everlane
Everlane, the retailer that bucked the fast-fashion industry by promising affordable ethically sourced and sustainable clothing, is being acquired by the king of fast-fashion Shein.
A letter to Everlane employees from CEO Alfred Chang confirming the deal was obtained by The Associated Press.
Everlane was founded in 2011 with a mission to produce eco friendly and affordable clothing. The company publicized regular audits of its pay and working conditions, as well as the brand’s environmental impact. The online retailer opened its first physical store in 2017.
But the company in recent years has been embroiled in controversies surrounding treatment of its workers.
