Can sustainable cred be bought?
Shein is about to find out.
That might not be the entire impetus of the fast-fashion giant’s deal to buy Everlane, which the brand acknowledged on Friday, but it is definitely a question that’s been stirred up by the deal.
Shein has grown rapidly with a novel business model making ultra-small runs of goods, putting them on their U.S. e-commerce site and then quickly running with what works. The company, which had been looking to do an initial public offering, was unable to find an easy home in the U.S. or Europe given a host of concerns — including its ties to China, where it was founded.
Wherever Shein goes, controversy seems to follow.
