"Affordable luxury" brand Everlane has been bought by the ultrafast-fashion giant Shein.
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Everlane's finances have faltered in recent years. But will the merger alienate Everlane's existing shoppers — or sway droves of Shein fans to trade up?
"Affordable luxury" brand Everlane has been bought by the ultrafast-fashion giant Shein.
Smith Collection/Gado/Getty Images
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Smith Collection/Gado/Getty Images

Shoppers react to Shein's acquisition of millennial darling brand Everlane, known for its sustainable practices.

Shein, which has had trouble going public, could be trying to remake its image.

Everlane had suffered financial struggles of late but its deal with the fast-fashion firm may be ‘somewhat jarring’ for its core…

The ‘jarring’ takeover bid arrives at a time when Everlane is struggling with weak sales and higher debt.

Everlane, which bucked the fast-fashion industry by promising affordable ethically sourced and sustainable clothing, is being…

Everlane, the retailer that bucked the fast-fashion industry by promising affordable ethically sourced and sustainable clothing,…