"Affordable luxury" brand Everlane has been bought by the ultrafast-fashion giant Shein.
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Everlane's finances have faltered in recent years. But will the merger alienate Everlane's existing shoppers — or sway droves of Shein fans to trade up?
"Affordable luxury" brand Everlane has been bought by the ultrafast-fashion giant Shein.
Smith Collection/Gado/Getty Images
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Smith Collection/Gado/Getty Images

Shein acquiring Everlane feels like the end of the millennial sustainable fashion dream

Shein, the fast-fashion juggernaut, agrees deal to buy eco-friendly brand Everlane

Chinese fast-fashion juggernaut Shein to buy eco-friendly Everlane

Chinese fast-fashion juggernaut Shein to buy eco-friendly Everlane in an unlikely fit

Everlane Has Been Sold to … Shein?

Shein Buying Everlane Actually Makes Perfect Sense

Everlane sold itself as the alternative to fast fashion. Then Shein came calling

Sustainable brand Everlane folds to fast fashion, gets sold to Shein for $100m

Everlane shoppers come unraveled over sale to Shein | CNN

Shein buys Everlane at $100M, and the radical-transparency brand becomes a fast-fashion asset