As the fast fashion giant Shein shockingly acquires Everlane — the apparel brand known for its radical transparency and ethical pledges — for an estimated $100 million, Ellie Muir speaks to retail experts about why this deal is a sign that shoppers are jaded under the pressure to shop sustainably

What happens if a sustainable-clothing brand sells to a fast-fashion giant?

Il colosso cinese sarebbe pronto a versare circa 100 milioni di dollari

Il colosso Shein compra il marchio Everlane: il gigante dell’ultra fast fashion ora vuole anche sembrare sostenibile.

Everlane, a company that promised affordable, ethically defensible clothes, may be over as customers have known it. Its reported sale to Shein is worrying fans of sustainable…

Shein is considered one of, if not the most polluting fashion brands in the world. It is said to be acquiring Everlane, which has stood for sustainability and transparency.

Shein’s acquisition of Everlane isn’t its first attempt to boost its brand credibility — but it's unclear how its efforts fit together.

Everlane's finances have faltered in recent years. But will the merger alienate Everlane's existing shoppers — or sway droves of Shein fans to trade up?

Earlier this week, Glossy wrote about Everlane’s reported sale to Shein, a deal that will put one of the defining sustainability-adjacent DTC brands of the 2010s inside the…

Empresa chinesa será sócia majoritária da Everlane, grife que se vende como 'sustentável'

Everlane, which bucked the fast-fashion industry by promising affordable ethically sourced and sustainable clothing, is being acquired by the king of fast-fashion, China’s Shein.

The ‘jarring’ takeover bid arrives at a time when Everlane is struggling with weak sales and higher debt.

As the fast fashion giant Shein shockingly acquires Everlane — the apparel brand known for its radical transparency and ethical pledges — for an estimated $100 million, Ellie Muir…

Reports of the sale made waves online this week among fans of Everlane, who saw the sale to Shein as a reversal of the brand's commitment to climate goals and ethical…

Shein is acquiring Everlane in a surprising move, sparking debates on sustainability and financial engineering.

Everlane had suffered financial struggles of late but its deal with the fast-fashion firm may be ‘somewhat jarring’ for its core customer base

The acquisition struck many people as a bizarre mismatch, but it's really a sign of where Chinese ecommerce giants are already going.

Shoppers react to Shein's acquisition of millennial darling brand Everlane, known for its sustainable practices.

‘I spent thousands of dollars on Everlane over the years. Now I’m done with the brand.’

Companhia não informou o valor da transação, mas o site reportou que negócio foi fechado em US$ 100 milhões

Everlane, the retailer that bucked the fast-fashion industry by promising affordable ethically sourced and sustainable clothing, is being acquired by the king of fast-fashion…