Google roll out of new agentic AI ad tools is forcing marketers to grapple with transparency issues echoing the PMax "black box."

Google verschiebt die Kontrolle im Werbegeschäft weiter in Richtung KI. Mit neuen Funktionen rund um AI Max sollen Kampagnen effizienter werden, doch für Werbetreibende wirft das…

Google made a number of AI announcements at its annual developer conference, rolling out more-advanced models and agentic tools for its expansive user base.

The AI agents are coming. A lot of them.