A new generation of ads for the AI era of Search

May 20, 2026

Built with Gemini, we're testing new ad formats in Search and expanding our Direct Offers pilot to help brands connect with consumers.

General summary

Google is integrating Gemini into Search to provide conversational, AI-driven ad experiences that offer product guidance and transparent explanations. You can now use new formats like Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads to connect with customers through real-time, personalized advice. To prepare, ensure your campaigns are set up with Performance Max and AI Max tools to take full advantage of these upcoming features.

Summaries were generated by Google AI. Generative AI is experimental.

A new generation of ads for the AI era of Search

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