'Trust becomes the product': Marketers grapple with Google’s new suite of AI-powered ad agents

By Kimeko McCoy • May 21, 2026 •

Ivy Liu

First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era.

At Google Marketing Live (GML) yesterday, Google announced a new souped up suite of agentic ad tools backed by its LLM, Gemini. Google plans to roll out more ads in AI Mode in the coming year, including ads with AI explainers and shopping ads with AI-generated product explainers.

Google execs also announced “Ask Advisor,” an agent built with Gemini that works across Google properties. For example, a marketer looking for new customers can prompt Ask Advisor to pull product details, set up the campaign and surface insights from Google Ads and Google Analytics.