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Agencies are moving closer to supply, and it's reshaping the programmatic middle layer
Media agencies are rethinking their approach to ad tech as AI threatens their legacy business model, but also heralds hope for the future.
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digiday.com
Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp
Here's how holding company rivals are likely to react to Publicis Groupe's $2.2 billion purchase of data onboarding giant LiveRamp.
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‘Identity is the qualifier for AI’: Publicis' $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
Publicis just bought the infrastructure its rivals depend on. Now it has to convince them nothing will change.
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adexchanger.com
Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration | AdExchanger
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion…
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adage.com
Publicis-LiveRamp deal reshapes data landscape—what it means for rival agencies and the industry
The $2.2 billion acquisition forces rival agency networks to stick with a data partner now owned by a competitor, or find alternatives that may not exist at scale.
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axios.com
Publicis' LiveRamp deal puts competitors on edge
The move is yet another strategic win when it's already outperforming rivals.
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Agencies are moving closer to supply, and it's reshaping the programmatic middle layer
Media agencies are rethinking their approach to ad tech as AI threatens their legacy business model, but also heralds hope for the future.
- ·
Publicis-LiveRamp deal sparks agency scramble for alternatives
Now that LiveRamp is not neutral, competitors plot a new course