Some critics allege phrase is coded promotion of eugenics and accuse campaign of being ‘tone deaf’

The ads for blue jeans use a double entendre that's making many fans think it's promoting white supremacy.

American Eagle advert playing on jeans/genes pun faces backlash, while some praise it for taking on ‘woke advertising’

The ads for blue jeans use a double entendre that's making many fans think it's promoting white supremacy.

Mit einem Wortspiel auf ihre „großartigen“ Gene wirbt Sydney Sweeney für Jeanshosen. In sozialen Medien wird der blonden und blauäugigen Schauspielerin vorgeworfen, ein…

Die aktuelle Jeans-Kampagne von Sydney Sweeney für American Eagle nutzt ein Wortspiel mit „Jeans“ und „Genes“. Die Inszenierung blonder Haare und blauer Augen als Ideal löst eine…

Some critics allege phrase is coded promotion of eugenics and accuse campaign of being ‘tone deaf’

American Eagle shares have soared since the clothing retailer debuted a new advertising campaign starring Sydney Sweeney, despite some woke critics branding the commercials 'Nazi…

Sydney Sweeney's American Eagle campaign is reminding fans online of Brooke Shields' controversial Calvin Klein ad from the 1980s.

While some have criticised the campaign for its racial undertones, others have applauded it as a sign that ‘woke is broke’.

È bastato un gioco di parole venuto male (“genes” o “jeans”?) per generare accuse di razzismo, eugenetica, classismo, e proteste vibranti tra social e media st…

L'attrice è protagonista dello spot American Eagle che punta sui canoni di bellezza occidentale e ha sollevato molte polemiche negli Usa

La nuova campagna di American Eagle finisce sotto accusa: troppa estetica bianca, doppi sensi e sessualizzazione. Salvini: “Non vedo nulla di strano”

La actriz protagoniza la nueva campaña de la marca de ropa American Eagle, donde hace un juego de palabras con las palabras “genes” y “vaqueros”, que en inglés se pronuncian igual…

Sydney Sweeney sorgt in Jeans für Empörung, Gzuz überlässt die Erziehung anderen, und Robert Kennedy Jr. hat sich ins Weiße Haus verliebt.

The ones calling the ad "harmless" are trying to distract us from the bigger picture.

Some social media users have accused the actresses' ad of glorifying whiteness.

Criticised by some for promoting the language of eugenics but defended by others for killing ‘woke advertising’, the much-loved teen denim brand is causing a stir

Il marchio American Eagle fa un gioco di parole tra "jeans" e "geni", e online tutti hanno avuto qualcosa da dire

Brands are no longer concerned about trying to look progressive after nearly a decade of woke-vertising