American Eagle shares have soared since the clothing retailer debuted a new advertising campaign starring Sydney Sweeney that some woke critics have branded 'Nazi propaganda'.
Last week, the company rolled out its fall commercial lineup featuring the 27-year-old actress in various poses and scenarios with the tagline, 'Sydney Sweeney Has Great Jeans'.
The obvious reference to her 'genes' didn't sit well with many people on social media, who accused the ads of being a racial dog whistle.
Despite the loud backlash, the double-entendre has seemingly resonated, with American Eagle stock up more than 11 percent since last Wednesday, with a notable spike the day the commercials were released.
Sweeney, who rose to fame starring in HBO's 'Euphoria' and 'The White Lotus,' has not publicly addressed the criticism the ads have received.
