American Eagle Outfitters is addressing its controversial ad starring actress Sydney Sweeney.
After days of discourse about the ad campaign starring the "Euphoria" actress, the clothing retailer spoke out and doubled down in an Instagram post shared Aug. 1.
"'Sydney Sweeney Has Great Jeans' is and always was about the jeans. Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way," the statement read. "Great jeans look good on everyone."
The company's clarification was aimed at critics who've called the promotional blitz a veiled attempt to endorse eugenics.
In one of several videos for the campaign, Sweeney, clad in a denim-on-denim fit, dabbles in some word-play, telling cameras: "Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color."
