While some have criticised the campaign for its racial undertones, others have applauded it as a sign that ‘woke is broke’
Some social media users are outraged, saying the wordplay of the tagline “Sydney Sweeney has great jeans”, coupled with the actor’s blue eyes and blonde hair, has racial undertones. Others are praising the campaign as lacking “woke” politics.
“Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My genes are blue,” Sweeney, wearing denim on denim, says in one video.
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