While some have criticised the campaign for its racial undertones, others have applauded it as a sign that ‘woke is broke’.

The ads for blue jeans use a double entendre that's making many fans think it's promoting white supremacy.

The ads for blue jeans use a double entendre that's making many fans think it's promoting white supremacy.

Mit einem Wortspiel auf ihre „großartigen“ Gene wirbt Sydney Sweeney für Jeanshosen. In sozialen Medien wird der blonden und blauäugigen Schauspielerin vorgeworfen, ein…

Some critics allege phrase is coded promotion of eugenics and accuse campaign of being ‘tone deaf’

While some have criticised the campaign for its racial undertones, others have applauded it as a sign that ‘woke is broke’.

Some social media users have accused the actresses' ad of glorifying whiteness.

Brands are no longer concerned about trying to look progressive after nearly a decade of woke-vertising