Friday, September 11th, 2026 – 5:00 am
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If you don’t run a fair ad auction –or a transparent one – regulators take notes.
Two very big moments in Big Tech happened last week, and they both centered on how platforms run their auctions.
Judge Brinkema, who previously ruled that Google’s ad tech business was a monopoly, declared last week that Google will not have to spin off its ad tech business. The decision was unsurprising to many in the industry. A spinoff, compared to softer behavioral remedies, would have been interesting – an independent ad server! – but even if the judge had ruled in that direction, change would be delayed until the case worked its way through several years of appeals.
