Google avoided (yet another) breakup... now comes the test of the ad tech remedies

• September 10, 2026 •

Ivy Liu

This is part of a series that explores the once lucrative and tumultuous ad tech industry. More from the series →

Last week’s remedies ruling in the U.S. Justice Department’s antitrust case against Google and its ad tech offering, i.e., the sell-side assets of Google Ad Manager (formerly DoubleClick), resolved the most consequential question facing its ad tech business: the company will not be forced to break it apart.

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