The remedies phase of the government’s ad-tech antitrust case order is a similar Google win. No, it doesn’t overturn the April 2025 finding that Google unlawfully maintained monopolies in the publisher ad-server and ad-exchange markets, or that it illegally tied its ad server and exchange together. Instead, it determines how the company must change its conduct.
The DoJ wanted Google to divest itself of AdX, the company’s ad exchange for matching publisher inventory with advertiser demand. It also sought to require Google to open-source the final-auction logic in its DoubleClick for Publishers (DFP) ad server and, if necessary, divest its DFP business.
Brinkema rejected all three requests. Instead, her short order accepts “most” of the parties’ proposed behavioral remedies, subject to modifications described in a memorandum opinion that remains sealed while the parties identify confidential information for redaction.
Specifically, the court directed Google and the plaintiffs to meet and submit a joint proposed final judgment within 30 days. If they cannot agree on the details, each side must submit its own proposed version.
Google — as it should — sees this as a win. As Lee-Anne Mulholland, Google’s vice president of regulatory affairs, said in a statement, “We’re very pleased the Court rejected the DOJ’s proposal to break apart tools that help small businesses reach new customers and grow.”
