Wednesday, September 2nd, 2026 – 3:11 pm
SHARE:
Google will not be required to break up its ad tech business, despite a federal court ruling last April that found the company operated a monopoly.
In a short preview filing released on Wednesday, US District Judge Leonie Brinkema rejected the Department of Justice’s proposed remedy that Google divest its sell-side AdX exchange and, possibly, its DFP ad server, which are bundled into one product, Google Ad Manager (GAM).
Although the full scope of Brinkema’s latest ruling is not yet publicly available, she did order Google to make changes to how it runs its online advertising business, including “most of the parties’ proposed behavioral remedies.”
