This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series →Early September began with a flurry of headlines involving three of the sector’s biggest names: Amazon, Google, and The Trade Desk. The implication is that these developments are indicative of the shifting sands amid which many are attempting to establish a level footing, as AI becomes Madison Avenue’s default setting, not a selling point, and financial realities take hold.
First, let’s recap the events in the chronological order in which they transpired (publicly at least), and then digest what they represent in summary.
FTC charges Amazon’s ad tech
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Amazon’s advertising auction mechanics are under regulatory scrutiny over allegations it quietly pushed prices closer to advertisers’ maximum bids while continuing to present its system as a second-price auction.
