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Auctions In The Crosshairs | AdExchanger

Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging deceptive practices. And Judge Brinkema declared that Google will not have to spin off its ad server.

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Auctions In The Crosshairs | AdExchanger

Google avoids forced ad tech spinoff but must share auction data and let publishers set higher price floors for its bids. FTC meanwhile sues Amazon for phantom bidding schemes that inflate ad prices, signaling regulators now enforce auction fairness as competitive remedy.

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digiday.com1 g fa

Google avoided (yet another) breakup... now comes the test of the ad tech remedies

The future of Google Ad Manager will be decided in the next 30 days, here's some of the potential outcomes, shaping the future of ad tech.

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Timeline cronologica

giovedì 10 settembre 2026·digiday.com
Google avoided (yet another) breakup... now comes the test of the ad tech remedies
The future of Google Ad Manager will be decided in the next 30 days, here's some of the potential outcomes, shaping the future of ad tech.
venerdì 11 settembre 2026·adexchanger.com
Auctions In The Crosshairs | AdExchanger
Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging deceptive practices. And Judge Brinkema declared that Google will…