New media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet.
Friday, August 28th, 2026 – 12:03 am
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From Zero To Sixty
Splashy new programmatic media sellers always seem to want an outlandish $60 CPM.
The AI search engine Perplexity touched $60 CPMs when it launched, while Netflix defended a $60 CPM floor in its first months of programmatic sales. ChatGPT CPMs are in the same rarified $60 air.
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