Friday, August 7th, 2026 – 8:17 pm
SHARE:
If you’ve been wondering whether ChatGPT advertising is ready for your media plan, the answer is more complicated than a simple yes or no.
On this episode of Inside the Stack, AdExchanger speaks with Mary Gabrielyan, Chief Strategy Officer at AI Digital, about what OpenAI’s move into advertising actually means for marketers.
CPC bidding, pixel tracking, conversion APIs and virtually no minimum spend have made the platform accessible. What’s missing, Gabrielyan says, is clear measurement, attribution and transparency. Without them, it’s hard to call this a meaningful media channel yet.
