When OpenAI first announced it was rolling out ads on ChatGPT, brands and agencies across Madison Avenue were eager to test the new format to figure out their artificial intelligence advertising strategies.
The high-profile announcement, which was far more public than a typical “alpha” test of a new format, presented a massive opportunity.
Three of the world’s largest ad agencies are part of the testing program, including WPP, Omnicom and Dentsu.
So far, the test is moving too slowly to meet the hype, according to multiple ad industry sources who spoke on condition of anonymity in order to discuss the details.
The sources told CNBC that OpenAI’s test program is frustrating many of its partners because of the conservative rollout.
