By Krystal Scanlon • May 21, 2026 •
Ivy Liu
OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s working on how they actually look.
A week after the platform made it easier for e-commerce companies to bulk create their shopping ads, it’s now giving advertisers more options to customize their ads around ChatGPT conversations.
The platform is testing a new ad format — an iteration on its existing standard unit — with a larger image and an optional call-to-action button that advertisers can personalize, according to mockups viewed by Digiday.
