By Krystal Scanlon • July 30, 2026 •
Ivy Liu
One example of the promotion reviewed by Digiday offers new advertisers a $50 credit after they themselves spend $50 within 14 days of opening an OpenAI advertiser account — a standard ‘like–for-like’ structure designed to encourage advertisers to make their first investment in the platform while reducing the upfront risk of testing it. Another showed $100 credit.
So far, the credit values are still moving around, seemingly while OpenAI works out the right numbers for a bigger push.
“Given the early stage, I think it’s the right time for OpenAI to offer promo credits, so long as they’re for a sensible amount,” said Farhad Divecha, group CEO of Accuracast. “A $100 credit, for example, won’t get far, but $500 to $1,000 for the right advertisers could prompt them to try the platform, and realise the benefits.”
