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OpenAI’s ChatGPT reaches the coupon stage of building an ad business

The company is preparing to offer promotional ad credits to advertisers to encourage more marketers to test its ChatGPT ads offering.

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digiday.com

businessinsider.com

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AI · summaries

digiday.comStai leggendo2 g fa

OpenAI’s ChatGPT reaches the coupon stage of building an ad business

OpenAI distributed $50–$100 promo credits to attract advertisers to ChatGPT ads, signaling early monetization scaling. Ambitious $2.5B 2026 targets contrast sharply with analyst forecasts of 90% shortfall, revealing adoption friction.

originale

businessinsider.com1 g fa

More than 800 brands now pay to advertise on ChatGPT. These companies are spending the most.

OpenAI ha triplicato gli inserzionisti su ChatGPT (300→820+) con $100M di ad revenue, raddoppiando gli annunci orari. Monetizzazione aggressiva del miliardo user; attrae mainstream (Booking, Intuit, fintech) come canale B2C standard alternativo a Google e Meta.

Timeline cronologica

giovedì 30 luglio 2026·digiday.com
OpenAI’s ChatGPT reaches the coupon stage of building an ad business
The company is preparing to offer promotional ad credits to advertisers to encourage more marketers to test its ChatGPT ads offering.
venerdì 31 luglio 2026·businessinsider.com
More than 800 brands now pay to advertise on ChatGPT. These companies are spending the most.
New data shows how OpenAI is boosting ad presence on ChatGPT, drawing major brands such as Home Depot and Intuit.