Tuesday, June 9th, 2026 – 8:00 am
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AI isn’t just burning through energy and compute; it’s also dominating conversations across the entire ad industry.
Marketers and media buyers are getting more comfortable talking about ad campaigns that run through large language models like OpenAI’s ChatGPT. LLMs have quickly become one of the buzziest new ways to reach consumers, at least judging by all the headlines about marketers trying to influence how they show up in LLMs and AI search results.
AI is seeping into everything from ad creative to search and chatbot results that are supposed to feel authentic to consumers.
