OpenAI is building a new kind of ad machine. Early data suggests Google should worry.
By Alistair Barr
You're currently following this author!
Want to unfollow? Unsubscribe via the link in your email.
Author of the Tech Memo newsletter
How ChatGPT ads turn conversations into buying intent, and why OpenAI may have a massive new revenue engine
OpenAI is building a new kind of ad machine. Early data suggests Google should worry.
By Alistair Barr
You're currently following this author!
Want to unfollow? Unsubscribe via the link in your email.
Author of the Tech Memo newsletter

OpenAI’s Next Ad Move: Going Small to Scale Big

In Graphic Detail: Why OpenAI’s ad business is still a work in progress

Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

OpenAI turns on cost-per-action ads inside ChatGPT

OpenAI's ad rollout is now generating data, which shows ChatGPT has become a hot spot for software ads.

OpenAI, led by CEO Sam Altman, is working to grow its ChatGPT ad business amid skepticism about its ambitious revenue projections.

A new market analysis by consulting firm Emarketer casts a very dark shadow over OpenAI's advertising revenue targets. Sam…

The AI ad wars have officially begun, and OpenAI is staffing up and dropping rates to lure brands away from the likes of Meta and…

When OpenAI first launched ChatGPT ads earlier this year, it lined up well-known brands with big advertising budgets, like Adobe,…

Amazon buys ChatGPT ads to reach more shoppers while limiting OpenAI's access to its shopping data.