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OpenAI is building a new kind of ad machine. Early data suggests Google should worry.
How ChatGPT ads turn conversations into buying intent, and why OpenAI may have a massive new revenue engine
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theinformation.com
OpenAI’s Next Ad Move: Going Small to Scale Big
When OpenAI first launched ChatGPT ads earlier this year, it lined up well-known brands with big advertising budgets, like Adobe, Ford and Target. Now it’s expanding its…
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digiday.com
In Graphic Detail: Why OpenAI’s ad business is still a work in progress
As OpenAI is reportedly gearing up to go public, Digiday has charted the promise, and early tensions behind its ad business.
