ChatGPT ads are now open to small businesses as OpenAI builds a full self-serve ad platform

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May 6, 2026

Advertisers in the US can now book ads in ChatGPT on their own. The $50,000 minimum budget is gone. OpenAI is targeting $2.5 billion in ad revenue this year.

OpenAI has launched a beta version of its "Ads Manager." US advertisers can register, set budgets and bids, upload creatives, and manage campaigns in ChatGPT directly. Until now, the pilot that started last fall was limited to a small group of directly managed clients.

OpenAI is also partnering with agencies Dentsu, Omnicom, Publicis, and WPP, as well as ad-tech providers Adobe, Criteo, Kargo, Pacvue, and StackAdapt. Advertisers can book ChatGPT ads through these partners using their existing tools, while OpenAI handles delivery.