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The roughly 200-day-old ad business is now available in more than 40 countries, with self-serve access expanding Monday
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OpenAI announced Monday that its ChatGPT advertising operation has crossed $1 billion in annualized revenue run rate, a figure the company is holding up as validation of its business diversification strategy ahead of an anticipated IPO.
The ad business, which the company said is roughly 200 days old, sits alongside revenue streams including enterprise contracts, consumer subscriptions, and usage-based APIs. ChatGPT ads have launched in more than 40 countries, with OpenAI opening up its self-serve ad platform on Monday to marketers in India, Europe, the Middle East, and North Africa.
