By Seb Joseph and Krystal Scanlon • August 31, 2026 •
Ivy Liu
OpenAI’s ads business is now running at a $1 billion annualised run rate, just six months after launch.
That figure comes from multiplying current monthly ad revenue by 12, so it’s a snapshot of where things stand today rather than money already booked over a full year.
“We’re at the beginning of a new chapter for advertising, with AI creating entirely new ways for businesses and people to discover one another,” said Dave Dugan, vp of global ad solutions. “Reaching $1 billion in ARR in under 200 days shows the scale of the opportunity ahead.”
