Friday, June 5th, 2026 – 12:03 am
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Ad-ding Value
The price of ChatGPT ads is going down as OpenAI’s partners roll out incentives to drive adoption.
Criteo, which became OpenAI’s first ad tech partner in March, recently announced that it’s dropping its minimum investment requirement from $50,000 to $10,000 to “lower the barrier to entry and make testing dollars work,” per an email reviewed by Adweek. Criteo will also match every dollar its clients spend through its platform on ads in ChatGPT.
