When famed Italian supercar brand Ferrari announced its first EV, the Luce, in May, the car was mocked relentlessly online, in part due to its design that was spearheaded by former Apple designer Jony Ive. The backlash led to the company’s shares falling 8% in a single day, but as of this month, the company already met its sales target.
The automaker reportedly had a target of selling 500 units in 2026, according to the FT, meaning in the two months after its release, the company seems to be well on track to meet its long-term goal of selling 2,500 units of the $640,000 electric vehicle by 2030.
The news comes as a shock given the ridicule Ferrari endured following the car’s release in May. Online, users criticized the Luce for its unique look, which was a product of Ferrari’s collaboration with Ive and his design firm LoveFrom. The car stands apart from other Ferraris with its rounded surfaces and unusually large wheels. It also has four doors instead of two like many other models in the famed automaker’s lineup.
Even Luca di Montezemolo, who served as president and chairman of Ferrari for two decades, criticized the car, saying during its unveiling in May that he hoped “they take the prancing horse off that car, at least.”
