Ferrari's first EV, the Luce, faced harsh criticism after its reveal in May, but initial market performance proves the skeptics wrong as it gains traction.
At least 20% of the units sold will be headed to China
Jul 30, 2026
01:10 pm
What's the storyFerrari's first electric vehicle (EV), the Luce, has met its sales target within just two months of its launch.
The Financial Times reported that the Italian automaker had set a target to sell just under 500 units of the $630,000 EV this year.
Ferrari’s Controversial Luce EV Has Reportedly Already Sold Out
Ferrari hits 2026 sales target for polarising Luce EV within two months
Shocking: Ferrari's Controversial EV Is Reportedly Sold Out
Ferrari meets target to sell just under 500 Luce EVs this year
The Ferrari EV everyone mocked has quietly sold out
Sorry, haters. Ferrari’s first EV is doing just fine | TechCrunch
Ferrari Luce, già centrato il target di vendite 2026: decisiva la domanda dalla Cina per la prima elettrica del Cavallino | MilanoFinanza News
Ferrari Luce, boom di ordini: già raggiunto l'obiettivo vendite 2026 - Autoblog
Ferrari Luce parte forte. Già raggiunto l'obiettivo vendite 2026
Ferrari Luce, già superati gli obiettivi di vendita dell'intero 2026
Ferrari has sold out of its first-year production fun of the controversial Luce. The EV has been the object of ridicule online…
Despite the initial backlash, people close to the group said uptake of the Luce was strong in China while feedback from US tech…
The Ferrari Luce is reportedly sold out, with the automaker achieving its sales target two months after the EV's official debut.
Ferrari is a hit in China, with reports alleging that the automaker has already sold out of the allocation but is still accepting…
Luxury sports car maker hits 2026 sales target in just two months
Ferrari’s first EV, the divisive Jony Ive-designed Luce, has sold out its ~500-unit 2026 allocation two months after a launch…
