Sometimes the crowd isn’t so wise.
When Ferrari revealed the Luce — its first EV — to the public in May, the internet reacted. And not in a positive way.
Critics compared the wedge-shaped Luce with a Nissan Leaf and said Chinese EVs would outperform it while undercutting it on price. Even former Ferrari chair Luca Cordero di Montezemolo was among the haters. Ferrari’s stock dropped 8% the day after the reveal. Their conclusion: the Luce would be a dud.
It turns out, the armchair auto executives were wrong about the five-seater that was largely designed by Jony Ive and his firm, LoveFrom.
Ferrari hit this year’s sales target for the Luce in just two months, according to a report by the Financial Times. The automaker was hoping to sell just under 500 of the €555,000 EVs ($630,000), and based on previous reports, it sounds like at least 20% will make their way to China. That’s not surprising, given that the Luce seems tailor-made for the Chinese market, which favors fast, sleek four-door EVs.
