Kana InagakiMay 27, 2026 – 7.26amLondon | Ferrari’s “polarising” bid to lead the electric transition in the luxury car market has sparked a social media and investor backlash, deepening division within the industry about whether the super-wealthy are prepared to move away from the combustion engine.Online commentators have called the Luce “an insult to the marque” and “hideously underwhelming”. But before the launch, Ferrari chief executive Benedetto Vigna told the FT he was “not scared” of how people would react to the unconventional model.Financial TimesSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Ferrari’s first EV is now causing an investor and social media uproar
Online commentators have called the Luce “an insult to the marque” and “hideously underwhelming”.










