Ferrari S.p.A.
All the grumbling about the Ferrari Luce doesn’t mean it’s destined to be a flop.
The automaker has already hit its 2026 sales target for its debut EV, according to the Financial Times. The vehicle’s unorthodox design may be the object of ridicule online, but that doesn’t seem to have scared buyers away—yet.
The news comes not from Ferrari but from sources with knowledge of the matter, who tell the newspaper that the automaker aimed to sell just under 500 examples of its debut EV in its first year on the market. That target is said to have been reached earlier this month, just two months after it was unveiled to the public.
Ferrari S.p.A.
