Silvia Sciorilli Borrelli and Kana InagakiJul 30, 2026 – 9.31amMilan/London | Ferrari has hit this year’s sales target for its first electric vehicle model on the back of strong demand from China despite a polarising design that drew a backlash from investors and enthusiasts.The Italian group has not disclosed its target for the Luce but two people with knowledge of the matter said it had aimed to sell this year just under 500 units of the EV, which was designed by former Apple designer Jony Ive and priced from €550,000 ($906,244).Financial TimesSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Ferrari hits 2026 sales target for polarising Luce EV within two months
Despite the initial backlash, people close to the group said uptake of the Luce was strong in China while feedback from US tech entrepreneurs had also been positive.
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