Ferrari’s First EV Divides The Internet: Here’s Why Sports Car Fans Hate The Luce Mary Roeloffs is a Forbes breaking news reporter covering pop culture.May 26, 2026, 09:47am EDTMay 26, 2026, 09:57am EDTToplineThe unveiling of a new electric supercar from Ferrari sharply divided the internet Tuesday morning as traditionalists decried the design as “an Apple product on wheels” and supporters praised the luxury brand’s bold attempt at a reinvention. The Ferrari Luce, the brand's first electric vehicle. FerrariKey FactsFerrari's unveiling of the Luce—a $640,000 speedster and its first ever electric model—sent shares down around 6% Tuesday morning as the brand’s fans slammed the new model as an abandonment of its identity, specifically noting its aggressive styling. The car was designed in collaboration with former Apple designer Jony Ive and his business partner Marc Newson, who are credited with designing the Apple Watch, and the pair brought a distinctive Silicon Valley style to the Luce.The vehicle’s entire upper half is made of glass with an aluminum body and the interior is made of rounded corners with thin lighting elements and flush surfaces—a firm departure from Ferrari’s traditionally dramatic and mechanical-forward visuals. Tech and design fans weighing in online love the minimalist Ive influence, but others instantly flooded social media with memes and jokes that roasted the Luce as looking like it was "designed entirely in airplane mode" or as if "an Apple Store made a minivan and gave it trust issues.”Flavio Manzoni, Ferrari's chief design officer, said he knows the design is "polarizing" but said he's confident fans will embrace the new car with time. This is a developing story and will be updated. The interior of the Ferrari Luce, designed by Jony Ive and Marc Newson.Ferrari LOADING VIDEO PLAYER...FORBES’ FEATURED Video