Thursday, July 30th, 2026 – 12:03 am
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No Business Like Show-Level Business
Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streaming media sellers don’t make that data available. Which, typically, they don’t.
The strategy involves connecting anonymized content IDs to reporting that shows up in conversion logs. In practice, a contextual advertising vendor or publisher vendor – such as Peer39, for example, as recently profiled by AdExchanger – assigns an identifier to each program that airs an ad.
