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Leveling Up With Show-Level Data; Step Outside The Box | AdExchanger

Freewheel will begin reporting show-level data; Xbox will let users stream games for free if they watch ads; and the AI that generates ads without a prompt.

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Leveling Up With Show-Level Data; Step Outside The Box | AdExchanger

FreeWheel enables free show-level CTV reporting (A+E, NBCUniversal, Paramount, Warner Bros.), breaking data opacity that limited buyer optimization. Yet Meta and Google auto-generate ad creatives without explicit consent, exposing advertisers to quality and compliance risks.

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Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.

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Leveling Up With Show-Level Data; Step Outside The Box | AdExchanger

Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

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Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

Leveling Up With Show-Level Data; Step Outside The Box | AdExchanger